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GoDaddy Academy

Grow Your Business

Certified Digital Marketing Professional course
to grow your business online


 14,999 + GST

FREE: GoDaddy Websites + Marketing worth  2,800

Certified Digital Marketing Professional

Master the art of digital marketing to help your business stay competitive and grow online.

50 Hours | 200+ Videos | Unlimited Access

What you will learn in this course

Digital Marketing Overview

  • Overview of Digital Marketing as an Industry
  • Categories of Online Marketing

Content Development

  • Basics of Search Engine Optimization (SEO)
  • Content Planning (Writing Skills)
  • Content Writing (Development)

Graphic Desiging

  • Basics of Adobe illustrator
  • Basics of Adobe photoshop

Web Desiging

  • Online themes, Plugins and Widgets
  • WordPress Templates 

Design Optimization

  • Introduction
  • Visual and Aesthetics
  • Content Optimization
  • Compatibility
  • Usability
  • Backend Optimization
  • Speed Optimization
  • Creating Responsive apps & websites

WordPress Developement and Management

  • Creating posts and pages
  • Formatting text
  • Publishing and scheduling posts
  • Adding images, audio, and video
  • Bulk editing posts and pages
  • Customizing themes and menus
  • Using widgets
  • Extending WordPress with plugins
  • Editing user profiles
  • Configuring settings
  • Getting new readers
  • Keeping WordPress up to date and secure
  • Managed Word Press

Webssite Optimization

  • Understanding website optimization
  • Understanding how browsers render content
  • Measuring performance
  • Optimizing images
  • Optimizing code
  • Minifying HTML, CSS, and JavaScript
  • Compressing data with GZIP
  • Optimizing file caching & Leveraging CDNs

Social Media Marketing

  • Fundamentals of Social Media Marketing
  • Nature of each Social Media Platform and audience characteristics
  • Resources and efforts needed by a company
  • When should you outsource
  • How to measure Social Media Marketing ROI
  • Social Media marketing tools
  • Campaign Management
  • Inventory Management
  • Social Media Marketing Execution Strategy
  • Social Media Marketing Execution needs

Facebook Marketing

  • Difference between organic and paid marketing
  • Facebook page creation
  • Setting up the brand page based on business
  • Facebook Post
  • Best practices of Posting
  • Setting auto responses in Inbox section
  • Chat bot integration in Facebook messenger

Instagram Marketing

  • Introduction to Instagram
  • Difference between personal & professional account.
  • Business Account setup.
  • Best practices of organic Instagram promotionsBest practices of organic Instagram promotions
  • Check the insights.
  • Post promotion on Instagram
  • Case study

LinkedIn Marketing

  • Introduction to LinkedIn
  • Difference between paid and organic promotions
  • Company page creation
  • Post on LinkedIn
  • Best practices
  • LinkedIn Sales Navigator

Influencer Marketing

  • Introduction to Influencer Marketing
  • Case Study
  • Best Practices
  • Business benefit from influencers
  • Best platforms for starting influencer marketing


  • Introduction to Blogging
  • Choosing blogging platform
  • as a blogging platform – its pros and cons
  • Setting up account and buying of domain
  • Creation of WordPress Post
  • 5 Step plan to succeed in blogging
  • Role of analytics in blogging
  • analytics
  • Self hosted WordPress Blog on your domain
  • Benefits of self hosted WordPress blog
  • Google Analytics
  • Blogging best practices

Google AdSence

  • Blog monetization
  • Explaining Google Adsense
  • Setting up Google Adsense account and integration with the website
  • Best practices for maximum returns

Affiliate Marketing

  • Introduction to Affiliate Marketing
  • Benefits of Affiliate Marketing
  • Amazon Affiliate Program
  • Amazon Affiliate Program Account setup and integration with the site
  • Various types of Affiliate Programs
  • Choosing right Affiliate Network
  • Introduction to affiliate marketer Journey
  • Affiliate marketing monetization
  • Role of social media marketing in affiliate marketing
  • Affiliate Marketing Program creation

eCommerce Marketing

  • Introduction to eCommerce Marketing
  • Platforms to develop eCommerce Site
  • 7 steps to start an eCommerce site.
  • Introduction to Shopify
  • Setting up a Shopify account
  • Adding products to Shopify & create categories
  • Setting up themes to the Shopify account
  • Shopify Payment Gateway Integration
  • eCommerce best practices
  • Introduction to WooCommerce
  • Adding products on WooCommerce & create categories
  • Setting up theme to the WooCommerce account & create homepage
  • eCommerce Analytics
  • Marketing Automation using Zapier

Facebook Ads

  • Types of campaign
  • Campaign planning
  • Creating Facebook Ad campaign
  • Remarketing campaigns on Facebook
  • Facebook Ad and different campaigns
  • Choosing correct marketing objective for a campaign
  • Traffic campaign on Facebook
  • Leads campaign on Facebook
  • Conversion campaign on Facebook
  • FB pixel
  • Remarketing Campaigns
  • Case study

Google Ads

  • Basics of Google Ads
  • Optimizing the Ads Account

LinkedIn Ads

  • LinkedIn Ad Account
  • Types of LinkedIn Campaign
  • LinkedIn ad traffic campaign
  • LinkedIn lead ads campaign
  • LinkedIn website conversion campaign
  • Campaign performance
  • Case study discussion

Google Analytics

  • Google Analytics & its application

Sales, Support & Outreach Techniques

  • Website types & terminologies
  • The Art of Pitching
  • Product Positioning
  • Pricing Models
  • Negotiation techniques
  • Structuring Sales proposals
  • Customer Service Concepts
  • Managing Customer
  • Automate Routine Tasks

Email Marketing

  • Setting up email campaigns
  • Email marketing using GoDaddy

Expert Digital Marketing

  • Digital Marketing Advance concepts
  • Integrated Campaign Thinking and Planning
  • Online Reputation Management
  • Monetizing the inventory
  • Google chrome extensions

Project Work

With these courses help your team


Learn relevant skills from industry experts and propel your career towards success


Hone skills that are in-demand in the industry and offer solutions to the best of your abilty


Build enough expertise and business acumen to guide clients and your future

Programme Highlights

Byte-sized learning & specially designed content
Learn from the industry experts
Practice what you learn
Live project and assessment