GoDaddy Academy
Grow Your Business
Certified Digital Marketing Professional course
to grow your business online
BUY NOW
14,999 + GST
FREE: GoDaddy Websites + Marketing worth 2,800
Certified Digital Marketing Professional
Master the art of digital marketing to help your business stay competitive and grow online.
50 Hours | 200+ Videos | Unlimited Access
What you will learn in this course
Digital Marketing Overview
- Overview of Digital Marketing as an Industry
- Categories of Online Marketing
Content Development
- Basics of Search Engine Optimization (SEO)
- Content Planning (Writing Skills)
- Content Writing (Development)
Graphic Desiging
- Basics of Adobe illustrator
- Basics of Adobe photoshop
Web Desiging
- Online themes, Plugins and Widgets
- WordPress Templates
Design Optimization
- Introduction
- Visual and Aesthetics
- Content Optimization
- Compatibility
- Usability
- Backend Optimization
- Speed Optimization
- Creating Responsive apps & websites
WordPress Developement and Management
- Creating posts and pages
- Formatting text
- Publishing and scheduling posts
- Adding images, audio, and video
- Bulk editing posts and pages
- Customizing themes and menus
- Using widgets
- Extending WordPress with plugins
- Editing user profiles
- Configuring settings
- Getting new readers
- Keeping WordPress up to date and secure
- Managed Word Press
Webssite Optimization
- Understanding website optimization
- Understanding how browsers render content
- Measuring performance
- Optimizing images
- Optimizing code
- Minifying HTML, CSS, and JavaScript
- Compressing data with GZIP
- Optimizing file caching & Leveraging CDNs
Social Media Marketing
- Fundamentals of Social Media Marketing
- Nature of each Social Media Platform and audience characteristics
- Resources and efforts needed by a company
- When should you outsource
- How to measure Social Media Marketing ROI
- Social Media marketing tools
- Campaign Management
- Inventory Management
- Social Media Marketing Execution Strategy
- Social Media Marketing Execution needs
Facebook Marketing
- Difference between organic and paid marketing
- Facebook page creation
- Setting up the brand page based on business
- Facebook Post
- Best practices of Posting
- Setting auto responses in Inbox section
- Chat bot integration in Facebook messenger
Instagram Marketing
- Introduction to Instagram
- Difference between personal & professional account.
- Business Account setup.
- Best practices of organic Instagram promotionsBest practices of organic Instagram promotions
- Check the insights.
- Post promotion on Instagram
- Case study
LinkedIn Marketing
- Introduction to LinkedIn
- Difference between paid and organic promotions
- Company page creation
- Post on LinkedIn
- Best practices
- LinkedIn Sales Navigator
Influencer Marketing
- Introduction to Influencer Marketing
- Case Study
- Best Practices
- Business benefit from influencers
- Best platforms for starting influencer marketing
Blogging
- Introduction to Blogging
- Choosing blogging platform
- WordPress.com as a blogging platform – its pros and cons
- Setting up WordPress.com account and buying of domain
- Creation of WordPress Post
- 5 Step plan to succeed in blogging
- Role of analytics in blogging
- WordPress.com analytics
- Self hosted WordPress Blog on your domain
- Benefits of self hosted WordPress blog
- Google Analytics
- Blogging best practices
Google AdSence
- Blog monetization
- Explaining Google Adsense
- Setting up Google Adsense account and integration with the website
- Best practices for maximum returns
Affiliate Marketing
- Introduction to Affiliate Marketing
- Benefits of Affiliate Marketing
- Amazon Affiliate Program
- Amazon Affiliate Program Account setup and integration with the site
- Various types of Affiliate Programs
- Choosing right Affiliate Network
- Introduction to affiliate marketer Journey
- Affiliate marketing monetization
- Role of social media marketing in affiliate marketing
- Affiliate Marketing Program creation
eCommerce Marketing
- Introduction to eCommerce Marketing
- Platforms to develop eCommerce Site
- 7 steps to start an eCommerce site.
- Introduction to Shopify
- Setting up a Shopify account
- Adding products to Shopify & create categories
- Setting up themes to the Shopify account
- Shopify Payment Gateway Integration
- eCommerce best practices
- Introduction to WooCommerce
- Adding products on WooCommerce & create categories
- Setting up theme to the WooCommerce account & create homepage
- eCommerce Analytics
- Marketing Automation using Zapier
Facebook Ads
- Types of campaign
- Campaign planning
- Creating Facebook Ad campaign
- Remarketing campaigns on Facebook
- Facebook Ad and different campaigns
- Choosing correct marketing objective for a campaign
- Traffic campaign on Facebook
- Leads campaign on Facebook
- Conversion campaign on Facebook
- FB pixel
- Remarketing Campaigns
- Case study
Google Ads
- Basics of Google Ads
- Optimizing the Ads Account
LinkedIn Ads
- LinkedIn Ad Account
- Types of LinkedIn Campaign
- LinkedIn ad traffic campaign
- LinkedIn lead ads campaign
- LinkedIn website conversion campaign
- Campaign performance
- Case study discussion
Google Analytics
- Google Analytics & its application
Sales, Support & Outreach Techniques
- Website types & terminologies
- The Art of Pitching
- Product Positioning
- Pricing Models
- Negotiation techniques
- Structuring Sales proposals
- Customer Service Concepts
- Managing Customer
- Automate Routine Tasks
Email Marketing
- Setting up email campaigns
- Email marketing using GoDaddy
Expert Digital Marketing
- Digital Marketing Advance concepts
- Integrated Campaign Thinking and Planning
- Online Reputation Management
- Monetizing the inventory
- Google chrome extensions
Project Work
With these courses help your team
Craft
Learn relevant skills from industry experts and propel your career towards success
Resolve
Hone skills that are in-demand in the industry and offer solutions to the best of your abilty
Influence
Build enough expertise and business acumen to guide clients and your future
Programme Highlights
Byte-sized learning & specially designed content
Learn from the industry experts
Practice what you learn
